Cath Smith, ISC Marketing & Communications Manager, has over twenty years experience of FMCG and business to business marketing and is the founder of Blue Fish Marketing (www.bluefishmarketing.co.uk), which offers B2B marketing support to companies in London and the South East.

Cath started her career as a media planner and buyer at Saatchi & Saatchi and subsequently moved to Nestle to work on a number of brands before setting up Blue Fish Marketing in 2001.